Agentic Master Data Management - Customer Ontology

One customer. One record.
Every system.

Golten resolves, merges, and governs entity data across every system — so your AI agents work with records they can trust.

Customer · gld_01HZ8K7741Resolving 6 records…
Source records
CRM0.98
NameSarah Mitchell-Brooks
Emails.mitchell@example.com
Mobile(512) 555-0147
Home address1428 Maplewood Ln, Anytown, TX 00104
SegmentPremier
SAP ERP0.96
NameSarah MitchellBrooks
Emailsarah.mitchell@example.com
Billing addressPO Box 4417, Anytown, TX 00165
Customer no.0010048213
Payment methodAutopay · ACH
Credit Bureau0.94
NameS. Mitchell-Brooks
Date of birth03/14/1986
SSN•••-••-4821
FICO score782 · as of 09/12/2026
Prior address77 Juniper Ridge Rd, Anytown, TX 00103
Web Portal0.91
NameSarah Mitchell
Emailsarah@example.com
Phone(512) 555-0199
Marketing opt-inYes · 08/30/2026
PaperlessEnrolled
Core Banking0.97
NameSarah Mitchell-Brooks
KYC statusVerified · 06/02/2026
Customer since04/18/2011
Relationship mgrDaniel Ortiz
Mailing address1428 Maplewood Lane, Anytown, TX 00104-2210
Contact Center0.89
NameSarah Brooks
Phone(512) 555-0102
Last call09/27/2026 · card dispute
LanguageEnglish
Complaint flagNone open
Golden record
NameSarah Mitchell-BrooksCRMsource priority
Emails.mitchell@example.com3 of 4most frequent
Mobile(512) 555-0147CRMmost recent verified
Home address1428 Maplewood Ln, Anytown, TX 00104CRMUSPS validated
Billing addressPO Box 4417, Anytown, TX 00165SAPsystem of record
Date of birth03/14/1986Bureautrusted source
SSN•••-••-4821Bureautrusted source
FICO score782Bureaulatest pull
Marketing consentOpted inWebmost recent
SegmentPremierCRMsource priority
KYC statusVerified · 06/02/2026Coresystem of record
Customer since04/18/2011Coreearliest date
Preferred languageEnglishContactmost recent
Confidence99.74%

Illustrative example. All names, contact details, identifiers, scores and account data shown are fictitious and do not represent any real person, customer or record.

Your data is fragmented. Your AI doesn't know it yet.

92%

of enterprises have duplicate customer records across their source systems

$12.9M

average annual cost of poor data quality per organization

18 mo

typical implementation timeline for legacy MDM platforms

From raw data to golden record in three stages

01

Ingest

Connect any source system — CRM, ERP, data warehouse — via API or real-time stream. Zero-config schema detection.

02

Resolve

AI entity resolution matches, merges, and scores records with 99.7% accuracy. Domain-pretrained models, not generic ML.

03

Activate

Golden records are instantly available for AI agents, analytics dashboards, risk engines, and compliance vaults.

Connects to the systems you already run.

Four ways in, one pipeline. Every record goes through the same cleanup, matching and merge steps, whichever way it arrives.

01REST API

Push records from any application. Each source gets its own revocable key.

POST /v1/recordsTest endpoint
02Change data capture

Every insert and update streams from the source database as it happens.

DebeziumDead-letter replay
03Database

Scheduled pulls from operational databases, no agent to install.

PostgreSQLMySQLOracle
04Streaming

Consume entity events straight from your message bus.

Azure Event HubsKafka
Golten
  1. 1Cleanup
  2. 2Match
  3. 3Merge & survive
OUTGolden record
OUTGolden-record API

Query any mastered entity on demand.

OUTLive change stream

Downstream systems receive every update as it lands.

OUTCustomer Ontology

How each customer engages with every product, account and household, in business context.

Customer Ontology: See how every customer connects to what they own.

The customer ontology shows how each customer engages with your business: the products they hold, the accounts they share, and the people and places they are connected to. In this fictional example, Sarah and David are both customers of Bank of XYZ, a made-up institution. Each holds a savings account, a checking account, and a credit card, and together they share a joint checking account, a joint savings account, and a mortgage on their home.

customer id: gld_01HZ8K7741
Click a type or a node to explore · drag to rotate

Illustrative example. Bank of XYZ is a fictitious institution, and the people, household, address, accounts and products shown are made up. The graph does not depict the operations, products or customers of any real bank.

Why Golten wins

Built for data engineers who ship, not consultants who configure.

Data Integration

Connect sources by API, file, database pull, change data capture or event stream. Every record goes through the same cleanup, matching and merge steps.

Versioned Rules

Test, preview and re-apply. Survivorship policies are published as numbered versions, and every change can be brought to existing records in one job.

Traceability

Every value on every golden record can be explained to an auditor, with field-level lineage and an append-only audit trail in your own database.

Self-host in Your Azure Tenant

Your data never leaves your environment. Deploy on AKS with workload identity federation.

Entity-Level SLAs

Data with a warranty. Monitor freshness, accuracy, and completeness per entity — not per pipeline.

MCP-Native Server

AI agents speak Golten natively via Model Context Protocol. No middleware, no adapters.

Built for scale.
Measured in milliseconds.

At 10 million records, Golten serves a golden record in under 7 ms and finds matches about 25× faster than leading MDM platforms' published figures